Product Marketing & GTM Expertise
Product Positioning & GTM
Turning complex products into clear positioning, messaging and go-to-market narratives customers understand.
Customer & Product Storytelling
Creating case studies, thought leadership, webinars and educational content that connect product capabilities to customer problems.
Integrated Campaigns & Demand Generation
Building cross-channel programs across paid media, email, content, events and digital experiences that generate measurable engagement and demand.
Marketing Analytics & Optimization
Using campaign, audience and funnel data to improve performance and make smarter investment decisions.
When Smaller Numbers Tell a Bigger Story
Marketing Analytics • Segmentation • Optimization
Reduced email audiences from 51K+ to ~30K engaged subscribers while open rates increased from 17.9% to 39.7%.
Louisiana Fish Fry
Customer Storytelling • Manufacturing SaaS • Product Marketing
Turned granular production data into a customer story demonstrating how operational visibility uncovered hidden production inefficiencies.
Nulogy Manufacturing Operating System
Product Positioning • Repositioning • GTM
Unified messaging across five SaaS product lines following two acquisitions as Nulogy repositioned around a Manufacturing Operations System.
5 SaaS Product Lines
Supported Nulogy through acquisition of two companies and repositioning product lines.
Nearly 2× Weekly MQLs
Improved inbound performance at Nulogy through campaign optimization
95+ Articles · 35+ Videos · 3 Case Studies
Thoughtpieces and SEO driven content authored at at Mingo Smart Factory
$650K+ Annual Sponsorship Portfolio
Managed across three television stations. Half of those opportunities were crafted and pitched with my help.
Featured Product Marketing Work
Latest Story Behind the Strategy Post
Story Behind the Strategy is my original content series. I publish new articles on Mondays, Wednesdays, and Fridays that apply product marketing and brand storytelling principles to pop culture, marketing, and everyday life.
Speaking
Every presentation starts with the same goal: helping audiences understand complicated ideas, challenge assumptions, and leave with practical strategies they can put into action. I am available to speak at company events and conferences.
Turning innovation into customer understanding.
Having remarkable technology isn't enough. Organizations must help customers understand how innovation improves their lives and businesses. Using examples from manufacturing, AI, and emerging technologies, this session explores how communication drives adoption long after the headlines fade
What great educators can teach every communicator.
The best marketing doesn't persuade—it helps people learn. Drawing on nearly a decade teaching Business Communication alongside executive marketing leadership, this session explores how educational principles create more effective marketing, presentations, and customer experiences.
Why the best strategies are built on stories people remember.
Every successful strategy has a story behind it. Through examples from enterprise SaaS, manufacturing, media, and popular culture, discover how storytelling transforms ideas into movements, aligns teams, and creates lasting business impact.
Communication is the bridge between innovation and action.
Whether you're introducing AI, launching a product, or leading organizational change, success depends on helping people understand why it matters. This keynote explores practical strategies for translating complexity into clarity that inspires action.
So What?
Every project begins with the same question: So what?
If a strategy doesn't help someone make a better decision, solve a real problem, or create meaningful value, it isn't finished yet. That question has guided my work from broadcast media to enterprise SaaS—and continues to shape every story I tell.